The Alouettes and Beneva join forces for three more years
Montreal, April 10, 2024 – The Montreal Alouettes announced today that they will continue their partnership with Beneva for at least three years. The company, which specializes in insurance and financial services, will remain in the nest as a major partner.
This company, born from the merger of La Capitale and SSQ Insurance, has 75 years of experience in protecting people with a human and caring approach.
Beneva is relaunching its "Fan Moments" contests which will give fans the chance to experience unique moments with a member of the Alouettes organization. Among other things, a person will have the opportunity to attend the Grey Cup ring ceremony scheduled for May 10.
Various initiatives are also planned, including a game presented by Beneva each season. Beneva is also enhancing its partnership by supporting the "Together at School" program, which aims to encourage academic perseverance and well-being.
"We are very pleased with this long-term agreement with Beneva, an important player that stands out in the insurance market," said Hugo Bernier, senior director, corporate partnerships for the Montreal Alouettes. "We are very grateful for the trust Beneva has placed in us once again. Our relationship is already well established, and we will continue to develop great initiatives for the benefit of our fans.”
"We are delighted to continue this privileged partnership with the Alouettes and to contribute to inclusive sporting events. Furthermore, as a mutualistic company, we are proud to support the 'Together at School' program and to accompany young people in the pursuit of their dreams," said Louis-Philippe Roux, vice president of marketing and commercialization at Beneva.
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About the Montreal Alouettes
Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed eight times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010, 2023), a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.
About Beneva
Created by the coming together of La Capitale and SSQ Insurance, Beneva is the largest mutual insurer in Canada with more than 3.5 million members and customers. Beneva employs over 5,500 dedicated employees: People looking out for people. Its human approach is rooted in values that are shared by its employees. With $25.1 billion in assets, Beneva positions itself as a major player in the insurance and financial services industry. Its head office is located in Quebec City.