Give meaning to your talent: Beneva launches its new employer brand

Quebec City, February 2, 2026 – Beneva is proud to announce the launch of its new employer brand: Give meaning to your talent. This initiative marks an important milestone in Beneva’s commitment to affirming its position as an employer that is firmly focused on people.

In a context where attracting and engaging talent are essential drivers of the company’s growth strategy, a strong employer brand helps create an authentic connection between the organization and its current and prospective employees. That’s exactly why Beneva sought to develop an employer brand expression that stands out while remaining true to its identity.

A strategic approach grounded in listening

To develop this employer brand, Beneva conducted an in‑depth consultation with its employees to better understand their views, satisfaction levels and the elements that make them proud. The insights from this process helped define the strategic pillars needed to create an employer brand that is both authentic and unique. This new brand expression reflects the culture and employee experience at Beneva, with a touch of boldness that sets it apart in the market.

“At Beneva, we believe that work should be meaningful. Our new employer brand conveys this conviction, confirmed by a study showing that meaningful work is deeply embraced and experienced by our employees every day. It reflects our intention to demonstrate that Beneva is an inclusive, friendly and forward‑looking employer. We are proud to place our talent at the heart of this initiative,” said Martin Robert, Executive Vice‑President and Leader, Talent, Culture and Communication at Beneva.

An employer brand carried by its employees

In keeping with this commitment to authenticity, Beneva chose to feature its own employees across all visuals and video content. This choice underscores the importance placed on the people who contribute every day to shaping the organization. The initiative has been extremely well-received internally: hundreds of employees expressed interest in taking part in the project, showing genuine enthusiasm and pride in representing Beneva.

For more information, please visit beneva.ca/en/jobs

About Beneva

Beneva is the country's largest mutual insurance company with 3.5 million members. Created by the coming together of La Capitale and SSQ Insurance in 2020, Beneva employs over 5,500 dedicated employees: people looking out for people. Its caring approach founded on human values and shared by its employees is anchored in its mutualist roots. With $27.5 billion in asset, Beneva has positioned itself as one of the leading Canadian companies in the insurance industry. It stands out for its diverse offerings in Group Insurance, Property and Casualty Insurance as well as Individual Insurance and Financial Services. Its head office is located in Quebec City.