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Policy remains in place as Alouettes renew partnership with Beneva

April 26, 2023

Montreal, April 26, 2023 – The Montreal Alouettes announced today that they have renewed their partnership with Benena, a company specialized in insurances and finances, which remains in the nest as a major sponsor.

Beneva, which was born from the merger of La Capitale and SSQ Insurance is built on shared human values and powered by 75 years of experience.

Beneva will be presenting the Thanksgiving game on Monday, October 9 when the Ottawa REDBLACKS will be the visitors at Percival Molson Memorial Stadium.

“After two successful years, we are excited to renew this partnership with the Alouettes, which gives Beneva exceptional exposure and visibility not only in Quebec, but also across Canada," said Louis-Philippe Roux, Vice President Marketing and Go to Market at Beneva. “This association also allows us to contribute to offering a pleasant moment of entertainment to the community."

“We are very pleased to continue our association with Beneva, which has been well established in Quebec for many years," said Brian Weightman, Senior Director, Sales and Corporate Partnerships for the Montreal Alouettes. “We have built a strong relationship over time, and we are confident that the best is yet to come. We are very grateful for their trust and support."

About Beneva

Created by the coming together of La Capitale and SSQ Insurance, Beneva is the largest insurance mutual in Canada with more than 3.5 million members and customers. Beneva employs over 5,000 dedicated employees: people looking out for people. Its human approach is rooted in mutualist values that are shared by its employees. With $26.8 billion in assets, Beneva positions itself as a major player in the insurance and financial services industry. Its head office is located in Quebec City.

Policyholders of contracts issued by an insurance company of Beneva Group Inc. are members of SSQ Mutual and La Capitale Civil Service Mutual.

About the Montreal Alouettes

Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed seven times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010), a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.