Permanent Life Insurance

Coverage all your life… and even after

Taking out life insurance can raise a lot of questions. How much does it cost, how much coverage do you need, should you consider add-ons? Our advisors1 can help with that.

Give us a call at

1 866 612-3473

With consistent premiums and a set inheritance amount for your loved ones, permanent life insurance helps you plan for the future.


Why take out permanent life insurance?

When you’re in it for the long haul

Once you have life insurance, you stay insured for life. It doesn't matter how old you are or if your health changes.

To fit your reality and your budget, some of our products are payable for a specific number of years or can be paid throughout your life.

In some cases, you may be able to surrender all or part of your policy to provide a cash flow, for example, as additional retirement income.

Your premiums won’t change over the years, no readjustments. You can plan your budget knowing what to expect.

An example of permanent life insurance

Mary, retiree

Mary2, a 60-year-old retiree living in Ontario, is thinking about her and her family’s future. She wants to cover her funeral expenses to make sure her loved ones aren’t left with a hefty bill.

An example of permanent life insurance

Ryan, father of two children

At the time of his3 death, the second residence he owns as a Quebec resident will be deemed to be sold and will generate a taxable capital gain. With his life insurance, he ensures that his children will have the cash available to pay the taxes at that time.

An example of permanent life insurance

Liz and Dave, parents of two children

This British Columbia couple4 in their thirties wants to leave a tax-free inheritance to their children. If needed, Liz and Dave also have the possibility to redeem all or some of the cash value, which could come in handy if life throws them a curve.

Additional coverage options and insurance solutions
Permanent life insurance… with backup