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All the products, all the expertise and all the support to drive your growth.
Our offer just got better
Since every client’s needs are different, you need products that adapt to them. This is why we’re always improving our offering.
Get in touchPermanent life insurance
New product names
To better accompany your clients, we gave our products simple, clear names:
- Whole Life is now Whole Life Superior Value, in 20 and 100 year paid-up options.
- The Child Rider is now the children's life insurance rider.
- The Children's Endorsement Benefit is now the children's critical illness insurance rider.
Enhanced cash values
- Whole Life Superior Value 20: improved guaranteed cash value for increased financial flexibility.
- Benefits: guaranteed cash value starting on the 5th policy anniversary (paid-up 20 and 100 options).
- Key threshold (Whole Life Superior Value 20): guaranteed cash value reaches 50% of the insured amount at age 65 (after a maximum of 20 years for issue ages 46 and over).
New and improved premium
- Premiums on most policies were decreased to be more competitive and boost sales.
- Whole Life Superior Value is better adjusted to the Canadian market, more affordable and offers the same strong cash value.
Term Plus
Competitive premiums
The rates are among the lowest on the market for all ages and type of coverage (level or decreasing).
Enhanced exchange program
The exchange privilege for Term Plus now allows for a term to be extended in the first 7 years. Partial conversion is also possible with term carryover without evidence of insurability.
Discover Term Plus
We make your life easier
Quick, easy solutions adapted to your clients that are designed to save you time.
Values with added value
Advisor blog and podcast
Level up your expertise
Our Advisor blog and podcast provide expert insights on trending and classic topics for that extra edge that translates into better recommendations.
Tap into these valuable resources designed to give you a solid grasp of products on the market and help you find the best solutions for your clients.