Our long story, short
People-first insurance and financial services
As Canada's largest mutual insurer, we have the resources, reach and long-term perspective to invest in your success.
Our numbers speak for themselves
$29.2 billion in consolidated assets
3.8M clients and members
6,500+ employees from coast to coast
A partner with a lot to offer
All the products, all the expertise and all the support to drive your growth.
Our offer keeps getting better
We’re always looking for new ways to strengthen your recommendations.
Choice built around client needs
We’ve been rethinking our coverage to give you more flexibility when balancing protection, insurability and family budgets.
Life Insurance
- The same Term Plus product you know is now available for children ages 0 to 17.
Critical illness insurance
- Child coverage now features10- and 20-year terms (renewed or converted without proof of insurability and offers a built-in assistance benefit).
- Severe traumatic brain injury has been added to the enhanced and child coverage.
- Coronary artery bypass surgery has been added to basic coverage and the critical illness rider.
- The 30-day survival period has been removed for certain conditions.
Disability insurance
- Our rider offers more flexibility by removing the 1.5% cap tied to the life insurance amount. The limit stands at $3,500.
Signature products
Looking for products that stand out? You’re in the right place.
Whole Life Superior Value 20
As flexible and competitive as it gets
- Among the highest guaranteed cash values on the market :
50% of the insured amount at age 65 (after a maximum of 20 years for issue ages 46 and over) - Attractive premiums across client profiles
- Reduced paid-up coverage as of 5th policy anniversary
- Built-in extreme disability benefit at no extra cost
Also available : Whole Life Superior Value 100
Our whole life series features a 100-pay option with guarantees similar to the 20-pay policy.
See product details
Term Plus
An all-in-one term life insurance solution
- Among the lowest premiums on the market for all ages and coverage types (level or decreasing).
- Your clients can choose from multiple terms
- Enhanced exchange program (coverage can be extended without proof of insurability).
- Broad conversion privileges
- Policies are renewable every 5 years after the initial term, up to age 85.
- Built-in features: extreme disability benefit and insurability benefit
- Add-ons for tailored coverage: critical illness, disability and children’s life insurance riders
We make your life easier
Quick, easy solutions adapted to your clients that are designed to save you time.
Values with added value
Advisor blog and podcast
Level up your expertise
Our Advisor blog and podcast provide expert insights on trending and classic topics for that extra edge that translates into better recommendations.
Tap into these valuable resources designed to give you a solid grasp of products on the market and help you find the best solutions for your clients.
